Search Intent (also known as “User Intent”) is the main goal a user has when typing a query into a search engine. Common types of Search Intent include informational, commercial, navigational, and transactional.

These are the keywords that focus on location. These keywords lead the searchers to a local set of results so that local businesses and companies would be given priority in this ever-growing world with an ever-growing market.

Keyword Difficulty (also known as “SEO difficulty” or “keyword competition”) is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term. A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality.

Keyword search volume is an SEO metric that tells you how many times per month, on average, a certain keyword is searched for in a specific location. More often than not, search volume refers to the number of searches in Google, but this metric can also refer to other search engines too.

SERP features are elements that appear on Google’s search engine results page that go beyond the traditional “10 blue links”. Common examples of SERP features include Featured Snippets, Knowledge Panels, video carousels and image packs.

Google Trends is a search platform that shows the popularity of a search term over a chosen period in a selected region. It provides insights into demographic information along with related topics and queries. Google Trends also allows you to compare multiple search terms to see which ones are performing better than others.

According to a well-respected industry survey from Whitespark, Google My Business is the number one local ranking factor. What does that mean? It means that Google My Business has the most impact on where your business appears in results for local business searches.

In order for Google My Business to have a real impact on your rankings and conversions, you’ll need to make the most of its variety of features. It’s also important to ensure your profile is fully optimized to provide the best possible information, impression, and experience to your potential customers.

The Google My Business app is a mobile app that helps you manage your business. With the app, you can do the following:

• Manage how your local business appears on Google Search and Maps.
• Edit your business information (e.g. address, phone number, and hours).
• Respond to reviews, questions, and messages from customers.
• Share new photos and post updates on special offers and events.
• Check how customers find and interact with your business on Google.

Most SEO experts believe that an ideal keyword density is around 1-2%.  This means the target keyword appears about one to two times per 100 words. At this rate, the keyword appears enough times to show search engines what the page is about without engaging in keyword stuffing.

Content development refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting.

In terms of SEO (search engine optimization), LSI keywords are search terms related to the main keyword you are targeting. They help to support your content and add more context to make it easier for both users and search engines to know what your content is about.

Most websites, big or small, have lots of content that should be indexed — but isn’t. And while things like JavaScript do make indexing more complicated, your website can suffer from serious indexing issues even if it’s written in pure HTML.

Websites change structure, delete pages and often move from one domain to another. Handling redirects correctly is crucial in order to avoid losing rankings and help search engines understand the changes you have done.

Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results. Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011.

When pages load in 1 second, the average conversion rate is almost 40%. At a 2-second load time, the conversion rate already drops to 34%. At 3 seconds, the conversion rate begins to level off at 29% and reaches its lowest at a 6-second load time.

Click to call is a very effective tool for getting customers to get in touch with you. In fact, 88% of customers are more likely to initiate contact if there is a click to call option on a website. 

For many websites, contact form design is crucial for engaging with potential clients. A poorly designed contact form can go unnoticed. An optimized contact form can attract your audience and improve your conversion rate.

NAP+W stands for Name, Address, Phone Number, Website. NAP+W is critical for businesses wishing to rank well in the local organic search results because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.

Citation accuracy was rated among the top five factors that contribute to local rankings. That means when your business data is correct, you’re more likely to be shown at the top of search results when your customers are looking for businesses like yours.

Relevance means being closely connected or appropriate to something else, so link relevance means that a backlink coming to your website is closely connected or appropriate for your website or page.

Measuring leads through form fills or phone calls is the primary way we report on the success of our SEO campaign.

The growth of website traffic, specifically organic, is an important metric in determining that the work we're doing is resulting in more users on your website.

There are many secondary metrics that we measure to understand in the early stages whether our strategy is working. This includes keyword rankings, impressions, and simply the work we're completing on a monthly basis.